Free tools / Measurement & performance
Influencer campaign CPM, CPV and ROI calculator
Enter your campaign cost and results: your metrics, profitability and comparison with your ads update live.
The pre-filled values are an example: replace them with yours. Leave blank what you don’t know.
The formulas used
CPM = cost ÷ impressions × 1,000 · CPV = cost ÷ views · Cost per sale = cost ÷ sales · ROI = (revenue − cost) ÷ cost × 100 · ROAS = revenue ÷ cost
Go further: CPM, ROAS and ROI: the useful calculations and how to measure an influencer campaign.
Frequently asked questions
What is a good CPM for influencer marketing?
It varies by platform, country and creator size. The best benchmark is your own ad CPM: if influencer marketing costs the same or less for better engagement, it pays off.
ROI or ROAS: which should you track?
ROAS tells you how much each euro spent brings back; ROI tells you what’s left once the cost is paid back. A ROAS of 2 equals an ROI of 100%.
What if I have no direct sales?
Track CPM, CPV and cost per engagement, and compare them with your ads. A promo code or tracked link per creator then lets you measure sales.