Resources / Free tools
Free tools for brands and creators
Budget, performance, rates, hooks, compliance: seven tools built on the REM Influence method. Free, no sign-up, for brands and creators everywhere.
UGC price and influencer budget calculator
How much will your UGC videos and influencers cost? A price range in 30 seconds, for 6 markets.
Estimate my budgetCPM, CPV and ROI calculator
CPM, cost per view, cost per sale, ROI and ROAS of your campaign, compared with your ads.
Measure my campaignEngagement rate calculator
Enter a YouTube or Instagram (business) account and get its engagement rate, or type in the numbers yourself.
Analyse an accountHow much to charge?
UGC creator or influencer: calculate a fair rate based on your audience, views, usage rights and country.
Calculate my rateVideo hook generator
Your product, your audience, your benefit: 12 hooks ready to film for TikTok, Reels and your ads.
Generate hooksQuiz: UGC or influencer marketing?
6 questions about your goal, budget and timing to know what to launch first.
Take the quizInfluencer disclosure checklist
“Ad” label, edited images, banned products, contract: check a collaboration in 2 minutes.
Check my collaborationHow to use these tools
Estimate your budget with the calculator and choose between UGC, influencers or both with the quiz.
Check creators with the engagement calculator, then prepare your video hooks.
Check the collaboration is compliant, launch, then measure ROI with the CPM calculator.