Free tools / Budget & pricing
UGC price UGC and influencer budget calculator
Set the number of videos, creator profile, rights and country: the budget range updates live.
How is the estimate calculated?
The price of a UGC video depends on the creator’s profile, the number of variations and above all the usage rights: a video used in ads is worth more than one posted organically. An influencer’s rate depends first on audience size. A coefficient then adjusts prices by country.
For details, read our guides on UGC video pricing for brands, influencer campaign budgets and UGC usage rights. If you’re a creator, use How much to charge?.
Frequently asked questions
How much does a UGC video cost?
In France, usually between €150 and €500 depending on the creator’s experience, length, number of variations and rights. Prices are lower in Morocco and West Africa, and higher in Switzerland.
How much does an influencer cost?
A nano-influencer may be paid in products or a few hundred euros, a macro-influencer several thousand euros per post. Engagement and niche also affect the price.
Why use an agency rather than going direct?
Creator fees are the same; what changes is the casting, the brief, the creative direction and the testing. A video that converts costs less than a cheap video that doesn’t work.