Free tools / Creators & UGC
How much to charge for UGC or influencer content?
UGC creator or influencer: get a fair rate range for your profile, then copy a quote ready to send to the brand.
Where do these ranges come from?
They are indicative averages observed in the European market, adjusted by country. For UGC, the price depends mainly on your experience, length, variations and ad usage rights. For influencer content, the calculation starts from your average views (a price per 1,000 views), adjusted for platform, format and engagement.
For brands, the same logic is in our budget calculator. To check your own numbers, use the engagement rate calculator.
Frequently asked questions
Should I charge for usage rights separately?
Yes. A video posted organically and a video run as a paid ad don’t have the same value. Always state the duration and media covered by the rights in your quote.
What if the brand only offers free product?
Gifting can work when you’re starting out or for a high-value product, but it doesn’t cover ad usage rights. For a video used in ads, ask to be paid.