Strategy & concept
We start from the goal, the audience and the role creators should play in the campaign.
Influence division · Influencer marketing agencyInfluencer marketing that serves
a real strategy.
We help brands design and run influencer campaigns: goals, creators, content, activation and results analysis.
Talk about your campaign
Behind the scenes of a campaign
From casting
to campaign.
The profiles, the briefs, the content.
One shared direction.
Frame Choose Coordinate
Beyond the numbers
An account is not
a campaign.
Follower count is not enough. A collaboration needs the right story, a relevant audience, a credible format and a clear use for the brand. To frame the right setup, read our UGC vs influencer marketing guide.
Our method
Choose right.
Manage to the end.
Scouting & casting
We identify and vet profiles for brand fit, audience, tone and creative ability.
Brief & coordination
We organise outreach, discussions and content production, with clear approvals.
Tracking & measurement
We track deliverables and campaign signals to inform the next activations and amplification.
Based on your challenge
A campaign built
for its purpose.
Choose your goal to see the approach.
Introduce your new product
Coordinated posts around the product, its benefit and the launch moment.
Make your brand known
Creators and formats that match the audiences you want to reach.
Make people want to choose your brand
Demos, real-life scenarios and explanations that make your offer concrete.
Make your promise credible
Creator experiences and testimonials built around your product and how it is used.
Feed your own channels
Creator content your brand can reuse within the agreed rights.
Extend the reach
Content adapted for paid social, with ad usage planned from the brief.
Rights, channels and distribution terms are agreed for each collaboration.
From idea to learning
A campaign moves forward.
Every step counts.
The need to solve
We define the audience, goal, timeline and the metrics used to read the campaign.
The story to tell
We frame the message, formats, channels and the creators’ role.
The profiles to bring in
We vet creators based on your brand, their audience and how they create.
The campaign comes to life
Briefs, coordination, approvals and the schedule organise production and posting.
What really happens
We track deliverables and gather the data available within the project scope.
What we’ll do better next
We link results to content to recommend the next variations or activations.
From first brief to final report
How we work.
A clear framework, planned approvals and a scope defined together. Here is how your project comes together with REM.
What happens after our first call?
We clarify your goal, audience, channels, timeline and budget. These are used to propose a scope: target profiles, formats, deliverables, approval steps and tracking metrics. You know what is planned before launch.
How do you select creators?
We look for a fit between your brand, the creator’s community, their tone and the way they create. We review their content, audience fit and the available signals. Follower count is one criterion among others. The casting is built for your campaign.
What do you handle during the campaign?
Depending on the agreed scope, we run scouting, outreach, the brief, coordination, content feedback, the posting schedule and deliverable tracking. Your team’s roles and approvals are defined at the start.
What exactly do we receive?
The project can include a campaign recommendation, a creator selection, briefs, a schedule, the content and a report on available results. The number of profiles, formats, versions and feedback rounds is set out in the proposal.
Can we reuse the content in ads?
This is planned from the brief. We agree with you and the creators on channels, duration, territory and permitted uses, including paid advertising. A post on a creator’s account does not automatically give you all reuse rights.
How do you measure results?
Metrics depend on the goal and the data available: reach, views, engagement, clicks or conversions when the setup allows them to be measured. The report links results to the messages and formats tested to plan the next steps.
What is the difference between UGC and influencer marketing?
UGC is mainly about producing videos or photos for the brand’s own channels. An influencer campaign means the creator speaks to their own community. We can combine both when your goal calls for it.
How much does an influencer campaign cost?
Our Creator Engine™ package starts at €1,497 excl. VAT to activate 10 creators through gifting, including sourcing, selection, coordination and tracking. Campaigns with paid creators are quoted based on profiles, volume, rights and timeline. For a first estimate, try the influencer budget calculator or read how much budget to plan.
Micro-influencers or big accounts?
It depends on your goal. Micro-influencers often have a closer audience and a lower cost, useful for trust and conversion. Big accounts mainly drive awareness. We often combine both. Our guide on how to choose an influencer explains the method.
Do your campaigns comply with influencer marketing laws?
Yes. Every sponsored post carries the required disclosure (such as “Ad” or “Paid partnership”) and follows the rules on edited images and regulated products. Check your own collaborations with our influencer disclosure checklist.
Which countries do you work in?
France, Belgium, Switzerland, Canada, Morocco and internationally, with local creators for each market.
Let’s build your campaign
The right profiles.
The right story.
Tell us about your brand, your goal and your first ideas.
Talk about your project